MBA In Marketing Management

Loan Facility : Available at 0% interest rate

MBA In Marketing Management

Loan Facility : Available at 0% interest rate

  • Program Features
  • Program Structure
  • Career Options
  • Eligibility

Highlights:

  • The two-year Online MBA in Marketing Management program (Blended and ODL mode) provides a more in-depth understanding of the various functions and principles of marketing that can be applied in the workplace.
  • The online MBA in Marketing Management program has been updated to reflect the changing business landscape.
  • Explores modern marketing techniques and provides an understanding of marketing on a regional and global scale.
  • Understand management concepts and apply them to marketing management.
  • Navigate the marketing segment, which includes both traditional and modern marketing, effectively.
  • If you successfully complete the Online MBA in Marketing Management program, you will be awarded a Master of Business Administration (Distance) degree.

Outcomes:

  • Create a marketing strategy that is both cost-effective and yields the best results.
  • Determine the target markets and create communication that speaks to them in their language.
  • Create efficient marketing strategies and integrated marketing campaigns.
  • Improve existing customer relationships and turn them into brand advocates.
  • Give you a competitive advantage and aid in the development of a successful business career

All Subjects has 4 credits.

Semester 1: Subjects 

  • Management Theory and Practice
  • Organisational Behaviour
  • Marketing Management
  • Business Economics
  • Financial Accounting & Analysis
  • Information Systems for Managers

Semester 2: Subjects 

  • Business Communication
  • Essentials of HRM
  • Business Law
  • Strategic Management
  • Operations Management
  • Decision Science

Semesster 3: Subjects 

  • Brand Management
  • Consumer Behaviour
  • Marketing Strategy
  • Customer Relationship Management
  • Sales Management
  • International Marketing

Semester 4: Subjects 

  • Services Marketing
  • Marketing Research
  • Digital Marketing
  • Business: Ethics, Governance & Risk
  • Research Methodology
  • Project

Gain a competitive advantage using the right tools and resources to build a sustainable and profitable business. The program prepares you for a variety of roles, including:

  • Product Manager 

            Develop products by conducting market research and assessing the competition. Make a production                    schedule, develop marketing strategies, and launch new products.

  • Brand Manager

            Plan and carry out all communications and media actions across all channels, including online and social              media.

  • Marketing Manager

            Create, implement, and execute profitable strategic marketing plans.

  • Media Planning & Buying

            Meet with clients to learn about their advertising strategies and to demonstrate the most effective media              combinations.

  • PR Manager

            Create and maintain a positive public image for the organization by communicating achievements and                  other relevant news.

  • Bachelor's Degree (10+2+3) in any discipline from a recognized university or an equivalent degree recognised by the Association of Indian Universities (AIU) with at least 50% marks at the graduation level.
  • OR a Bachelor's Degree (10+2+3) in any discipline from a recognized university, or an equivalent degree recognised by the Association of Indian Universities (AIU), with less than 50% marks at the graduation level and a minimum of two years of work experience.
  • Option 1: Full Payment of Fees (in INR)
  • Option 2: Annual payment (in INR) 91,000Pro# 79,000 Prime 168,000Pro# 144,000 Prime
  • Number of Years 2
  • Option 3: Payment of fees by semester (in INR) 48,000Pro# 42,000 Prime No. of Semesters 4
  • Students can choose between two modes of lecture delivery: #Pro & Prime 
  • Pro: The Pro mode allows students to view recorded lectures as well as live interactive lectures.
  • Prime: The Prime delivery mode allows students to view recorded lectures. 
  • Prime+: The Prime+ mode allows students to choose access to live-interactive lectures.

Contact a student counselor for a more detailed understanding of the fee structure.

  • All admissions are subject to Rs. 1,200/- processing fee.
  • At the time of registration, an initial fee of Rs. 5,000/- will be collected from the program fee.
  • Detail fee information can be downloaded.
  • The above-mentioned fee structure is subject to change at the University's discretion. Any payment made by Demand Draft should be made payable to "SVKM's NMIMS" in Mumbai.
  • Furthermore, students must pay an examination fee of Rs 600/- per subject.
  • You can now get a loan to pay your program fees even if you don't have a credit card.
  • EMI (3, 6, 9, 12 months) is available through credit cards issued by the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, and Kotak Mahindra Bank.

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