Highlights:
- Integrate them with marketing management and understand the concepts of management.
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
- A deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
- To keep up with step updated course-ware with the changing business landscape.
- Explore contemporary marketing techniques and global level and offers an understanding of marketing at a regional.
Outcomes:
- Effectively develop a cost conservative marketing plan which also delivers optimum results.
- Target skillfully identify markets and craft communication that talks to them in their language.
- Develop effective integrated marketing campaigns and marketing strategies.
- Strengthen existing relationships and convert them into brand advocates with customers.
- Help you create a path for a successful business career it gives you an edge over the competition.
All Subjects has 4 credits.
Semester-1: Subjects are- Management Theory & Practice
- Organizational Behavior
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
-
Information Systems for Managers
- Business Communication
- Operations Management
- Strategic Management
- Essentials of HRM
- Decision Science
- Business Law
- Brand Management
- Consumer Behavior
- Marketing Strategy
- Customer Relationship Management
- Sales Management
- International Marketing
- Services Marketing
- Marketing Research
- Business: Ethics, Governance & Risk
- Research Methodology
- Project
The program prepares you to take up various roles to get an edge over the competition with the right tools and resources to create an effective supply chain and streamline operations such as:
- Media Planning & Buying
Illustrate the most effective media combination and meet clients to understand their advertising strategies. - PR Manager
By communicating accomplishments create and maintain a favorable public image of the organization and other related news. - Product Manager
Create production timetable, build marketing strategies and gauge the other products in the market. Develop products by conducting market research and launching new products. - Market Research
Assess consumer preferences to decide how to advertise shape, and services and market their products. - Brand Manager
Plan and execute all communications as well as for online and social media and media actions across channels. - Marketing Manager
Develop, implement and profitable strategic marketing plans and execute effectively.
The Learner Requires To Have A Bachelor’s Degree (10+2+3) in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR
The Learner Requires To Have A Bachelor’s Degree (10+2+3) in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
