Bachelor in Business Administration

Loan Facility : Available at 0% interest rate

Online Bachelor in Business Administration(BBA)

Loan Facility : Available at 0% interest rate

  • Program Features
  • Program Structure
  • Skills
  • Career Option
  • Eligibility

Highlights:

  • It is designed to prepare students to become industry-ready managers via the Bachelor in Business Administration program (Blended and ODL modes).
  • Provides students with the necessary professional education and knowledge in business management to contribute to the industry and advance knowledge.
  • Assists students in advancing their career paths, whether they are managerial, administrative, or entrepreneurial, with state-of-the-art infrastructure.
  • Gives students a competitive edge in the job market through skills-based learning.

Outcomes:

  • Identify and understand the concepts of business management across functional domains.
  • Analyze and think critically about business challenges.
  • Take into account social, sustainable, and ethical aspects, and challenges, and actively incorporate nuances of conducting business responsibly today.
  • Solve real-world business problems using business models and frameworks.
  • Effectively communicate verbally and non-verbally in the digital world, in teams, and cross-culturally.
  • Semester 1

Subjects

Credits

Essentials of Management

4 Credits

Business Communication

4 Credits

Essentials of Financial Accounting

4 Credits

Micro Economics

4 Credits

Essentials of IT

4 Credits

Organisational Behavior

4 Credits

  • Semester 2

Subjects

Credits

Business Statistics for Decision Making

4 Credits

Macro Economics

4 Credits

Principles of Marketing

4 Credits

Cost and Management Accounting

4 Credits

Operations Research

4 Credits

Introduction To Analytics

4 Credits

  • Semester 3

Subjects

Credits

Business and Allied Laws

4 Credits

Digital Marketing

4 Credits

Financial Management

4 Credits

Human Resource Management

4 Credits

International Business & Export Import Management

4 Credits

Consumer Behaviour

4 Credits

  • Semester 4

Subjects

Credits

Performance Management System

4 Credits

Research Methodology

4 Credits

Introduction to Analytics

4 Credits

Sales Management

4 Credits

Production & Total Quality Management

4 Credits

Fundamentals of Taxation

4 Credits

  • Semester 5 – Marketing

Subjects

Credits

Customer Relationship Management

4 Credits

Financial Statement Analysis

4 Credits

Entrepreneurship Management

4 Credits

Project

4 Credits

Marketing Electives

 

Strategic Brand Management

4 Credits

Rural Marketing

4 Credits

  • Semester 5 – Finance

Subjects

Credits

Customer Relationship Management

4 Credits

Financial Statement Analysis

4 Credits

Entrepreneurship Management

4 Credits

Project

4 Credits

Finance Electives

 

Financial Institutions & Markets

4 Credits

Corporate Finance

4 Credits

  • Semester 6 – Marketing

Subjects

Credits

Strategic Management

4 Credits

Project Management

4 Credits

Operations and Supply Chain Management

4 Credits

Business Ethics and Corporate Governance

4 Credits

Marketing Electives

 

International Marketing

4 Credits

Integrated Marketing Communication

4 Credits

  • Semester 6 – Finance

Subjects

Credits

Strategic Management

4 Credits

Project Management

4 Credits

Operations and Supply Chain Management

4 Credits

Business Ethics and Corporate Governance

4 Credits

Finance Electives

 

Investment Analysis and Portfolio Management

4 Credits

Financial Modelling

4 Credits

Employability Skills  

In order to develop employability skills, we have incorporated a unique module in our curriculum that emphasizes soft and technical skills and bridges the gap between employer demand and student preparedness.

Soft Skills  

Module

Hours

Semester

Soft Skills for Managers

10

1

Technical Skills  

Module

Hours

Semester

Design Thinking

10

2

Start your Start up

10

3

  • Assistant Manager – HR Serve as a liaison between Human Resources and employees, ensuring smooth communication and prompt resolution of inquiries.
  • A master's degree or a postgraduate diploma in management (MBA/PGDBM)
  • Assistant Manager – Marketing Provide support to marketing managers and executives in developing sales strategies and maximizing profits.
  • Assistant Manager – Finance In the interest of the organization, assist the finance manager with tasks such as billing invoices, attending to technical finance requests, making budgets, etc.
  • A minimum of 50% in the HSC (10+2) in any discipline from a recognized board.
    Or
  • The HSC (10+2) in any discipline from a recognized Board with at least 45% and two years of work experience is required.
    Or
  • 55% in SSC (10) + 3 years diploma recognized by AICTE

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