Online Certificate Program in
Digital Marketing Analytics
Duration : 3 months
Batch Start : 6th August 2022
Highlights:
The program allows participants to:
- Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
- Determine different data analysis approaches that best support business questions
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
Outcomes:
Upon completion, students are expected to be capable of:
- Applying a structured decision-making framework to take data-driven decisions
- Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
- Analyzing and interpreting paid, owned, earned media analytics to optimize media mix and budget
- Analyzing data through a suitable analysis approach like clustering, classification, summary, etc.
- Applying principles of A/B testing to make optimal business decisions
The Student Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: Curriculum updated to include industry developments every six months.
- Lifetime access: Get a lifetime right to use the course content after you finish the course.
Inclusions: |
Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data Operations and Supply Management |
Data Technologies and Marketing Data Platforms |
Measurement Model & Data-driven decisions |
Data Analysis |
Decision Optimization and Data Visualization |
Metrics, dimensions, KPIs, and Interpretation for POEM media |
Mimic Digital Marketing Analytics Simulation |
Career Options
Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:
- SEO Analyst
You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends. - SEO Manager
You are responsible for designing and implementing an SEO strategy within an organization. - Digital Marketing Analyst
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
- HSC/10+2 from a recognized board
- SSC + 2 years of experience
