Diploma in Banking and Finance Management

Loan Facility : Available at 0% interest rate

Online Certificate Program in Digital Marketing

Duration : 9 months

Batch Start : 6th August 2022

  • Program Features
  • Program Structure
  • Career Option
  • Eligibility

The program allows participants to:

  • Understand how to optimize web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Outcomes

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
  • Quarter 1: Search Engine Marketing

Subjects

Introduction to Search Engine Optimization

On-page SEO

Off-page SEO

SEO Analytics and Tools

New Website: Design & Architecture

Introduction to Paid Search

Google Ads

Amazon Marketing Services

Display Advertising & Shopping Ads

Paid Search Analytics

Programmatic Buying

Mimic Pro Simulation

  • Quarter 2: Social Media and Content Marketing

Introduction to Social Media

Organic Social Social Media Platforms Content Strategy for each

Personal Brand Management & Influencer Marketing

Paid Social & Social Media Campaign Management

Mimic Social Simulation

  • Quarter 3: Digital Marketing Analytics

Quarter 3: Digital Marketing Analytics

Data Technologies and Marketing Data Platforms

Measurement Model & Data-driven decisions

Data Analysis

Decision Optimization and Data Visualization

Metrics, dimensions, KPIs and Interpretation for POEM media

Mimic Digital Marketing Analytics Simulation

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:

 

  • SEO Manager
    You are responsible for designing and implementing an SEO strategy within an organization.
  • Digital Marketing Analyst
    You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
  • Digital Marketing Manager
    You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
  • Digital Marketing Specialist
    You are required to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
  • Digital Account Manager
    You are responsible for planning, developing, and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
  • SEO Analyst
    You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends.
  • Performance Marketing Manager
    Drive commercial performance by achieving campaign-specific results through overall measurement, setting targets, and tackling post-campaign evaluations.
  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

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    Contact Form

      I authorize Learning Worm representative to contact me via phone and/or email. This will override registry on DNC/NDNC.