Online Certificate Program in Digital Marketing
Duration : 9 months
Batch Start : 6th August 2022
- Program Features
- Program Structure
- Career Option
- Eligibility
The program allows participants to:
- Understand how to optimize web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
- Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
- Devise social media marketing strategy and content strategy for each of the above platforms
- Understand the framework for creating content that is engaging, valuable and shareable
- Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
Outcomes
Upon completion, students are expected to be capable of:
- Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
- Applying best practices to create compelling search ads, display ads, shopping ads
- Applying skills needed to attempt Google Ads Certifications
- Analyzing the nuances of different social media platforms and the accompanying content strategies
- Evaluating, analyzing, and optimizing social media ad campaigns end to end
- Applying skills required to attempt Facebook Blueprint Certifications
- Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
- Quarter 1: Search Engine Marketing
Subjects |
Introduction to Search Engine Optimization |
On-page SEO |
Off-page SEO |
SEO Analytics and Tools |
New Website: Design & Architecture |
Introduction to Paid Search |
Google Ads |
Amazon Marketing Services |
Display Advertising & Shopping Ads |
Paid Search Analytics |
Programmatic Buying |
Mimic Pro Simulation |
- Quarter 2: Social Media and Content Marketing
Introduction to Social Media |
Organic Social Social Media Platforms Content Strategy for each |
Personal Brand Management & Influencer Marketing |
Paid Social & Social Media Campaign Management |
Mimic Social Simulation |
- Quarter 3: Digital Marketing Analytics
Quarter 3: Digital Marketing Analytics |
Data Technologies and Marketing Data Platforms |
Measurement Model & Data-driven decisions |
Data Analysis |
Decision Optimization and Data Visualization |
Metrics, dimensions, KPIs and Interpretation for POEM media |
Mimic Digital Marketing Analytics Simulation |
Career Options
Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:
- SEO Manager
You are responsible for designing and implementing an SEO strategy within an organization. - Digital Marketing Analyst
You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts. - Digital Marketing Manager
You are required to plan, implement and monitor digital marketing campaigns across various digital networks. - Digital Marketing Specialist
You are required to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. - Digital Account Manager
You are responsible for planning, developing, and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals. - SEO Analyst
You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends. - Performance Marketing Manager
Drive commercial performance by achieving campaign-specific results through overall measurement, setting targets, and tackling post-campaign evaluations.
- HSC/10+2 from a recognized board
- SSC + 2 years of experience