Diploma in Banking and Finance Management

Loan Facility : Available at 0% interest rate

Online Certificate Program in
Search Engine Marketing

Batch Start Date : 6th August 2022

Duration : 3 months

  • Program Features
  • Program Structure
  • Career Option
  • Eligibility


  • Understand the working of search engines, crawling, indexing, and search engine algorithms
  • Devise keyword strategy by performing keyword research and selection
  • Understand how to optimize landing pages for conversion
  • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Measure success and optimize SEM campaigns using analytics


Upon completion, students are expected to be capable of:

  • Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Creating and optimizing landing pages that convert
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Analyzing and evaluating search ad campaigns end-to-end
  • Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
  • Applying skills needed to attempt Google Ads Certifications

 The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.
  • Quarter 1: Search Engine Marketing


Introduction to Search Engine Optimization

On-page SEO

Off-page SEO

SEO Analytics and Tools

New Website: Design & Architecture

Introduction to Paid Search

Google Ads

Amazon Marketing Services

Display Advertising & Shopping Ads

Paid Search Analytics

Programmatic Buying

Mimic Pro Simulation

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:


  • SEO Analyst
    You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends.
  • Digital Marketing Specialist
    You are required to develop strong and innovative strategies to promote the business brand, products, and services.
  • Digital Marketing Manager
    You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
  • Digital Marketing Analyst
    You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
  • SEO Manager
    You are responsible for designing and implementing an SEO strategy within an organization.
  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

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    Contact Form

      I authorize Learning Worm representative to contact me via phone and/or email. This will override registry on DNC/NDNC.