Diploma in Banking and Finance Management

Loan Facility : Available at 0% interest rate

Online Certificate Program in
Social Media & Content Marketing

Duration : 3 months

Batch Start : 6th August 2022

  • Program Features
  • Program Structure
  • Career Option
  • Eligibility

Highlights:

The program allows participants to:

  • Understand how social media has disrupted traditional marketing
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Develop your personal brand using social media, and understand how to become an influencer
  • Understand social media campaign management and advertising on each social media platform
  • Measure success and optimize paid social using analytics and reporting
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Understand how to devise a wholesome content marketing strategy for different platforms

 Outcomes:

Upon completion, students are expected to be capable of:

  • Understanding how to leverage social media channels over in the overall media mix
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Understanding of the content creation process and corresponding tools
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Creating content marketing strategy for various digital marketing channels
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: Curriculum updated to include industry developments every six months.
  • Lifetime access: Get a lifetime right to use the course content after you finish the course.

 

Inclusions:

Introduction to Social Media

Organic Social Social Media Platforms Content Strategy for each

Personal Brand Management & Influencer Marketing

Paid Social & Social Media Campaign Management

Mimic Social Simulation

Introduction to Paid Search

Google Ads 

Amazon Marketing Services

Display Advertising & Shopping Ads

Paid Search Analytics

Programmatic Buying

Mimic Pro Simulation



Career Options

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way. 

 

  • Content Lead Social Media
    You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
  • Performance Marketing Manager
    You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
  • Social Media Manager
    Oversees a company’s interactions with the public through implementing content strategies on social media platforms.
  • Content Specialist/Manager
    Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
  • Social Media Account Manager
    You are required to combine marketing and technological skills to maintain an online image for clients.
  • HSC/10+2 from a recognized board
  • SSC + 2 years of experience

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    Contact Form

      I authorize Learning Worm representative to contact me via phone and/or email. This will override registry on DNC/NDNC.