Highlights:
Organizational behavior & sales management help in exploring the factors that influence consumer behavior.
Understanding of the key concepts, the one-year Diploma in Marketing Management provides an and terminology used in marketing.
Within organizations understanding the role and function of marketing.
Outcomes:
Adapt the marketing plan for continuous effective measure, monitoring, and improvement.
A cost-effective marketing plan effectively integrates the device.
Note: All subject has 4 credits.
Semester-1: Subjects are- Management Theory and Practice
- Organizational Behavior
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
- Information Systems for Managers
- Digital Marketing
- Consumer Behavior
- Sales Management
- Marketing Strategy
- Marketing Research
- Business Law
To forge a successful marketing career get an edge over the competition with the right tools and resources. The program prepares you to take up various roles such as:
- Market Research
How to shape and market their products and services and assess consumer preferences to advertise. - Brand Manager
For online and social media, execute communications and plan and media actions across channels. - Product Manager
Create a production timetable, build marketing strategies and launch new products. Develop products by conducting market research and gauging the other products in the market.
The Learner Requires To Have A Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU.
OR
The Learner Requires To Have H.S.C plus 2 years of work experience.
OR
The Learner Requires To Have S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.
