Professional Diploma In Digital Marketing

Loan Facility : Available at 0% interest rate

Professional Diploma In Digital Marketing

Loan Facility : Available at 0% interest rate

  • Program Features
  • Program Structure
  • Career Option
  • Eligibility

Highlights:

  • To provide a better understanding of and to drive brand advocacy, building consumer loyalty digitally is designed.

  • Creating digital communication and content strategies designed to help you.

  • Programmatic Ad Buying, Chatbot, Digital Wallets, and Marketing Automation are recognized using emerging trends and technologies.

  • Tools like Facebook, Instagram, Google AdWords, Google Analytics, Advertising, YouTube and Video Marketing, ORM & CRM tools, etc.

  • For hands-on learning, the implementation of digital campaigns in a simulated environment is necessary.

  • Organizational Design to create customer impact and scalable execution this is what this one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategies.
  • Digital business concepts in the digital framework effectively transform applied on marketing.

  • Conceptualize across touchpoints and create digital strategies– Search, Social, Display, Mobile, and videos.
  • Empowers you to think tactically and not just strategically.

  • Understanding consumers through a digital lens familiarizes you with the changing digital landscape.

Outcomes:

  • Omnichannel marketing with CRM and email tools help in building strategies for integration.

  • Use analytic tools to Leverage 1st and 3rd party data and to meet marketing and business goals.

  • Buying methods like programmatic ad buying, real-time bidding, etc have been implemented as new media.

  • Create marketing strategies, which include defining goals, evaluating plans to achieve business goals, analyzing, planning, developing, and implementing.

  • Effectively devise content strategies across all digital channels.

  • With a special focus on Google AdWords for end-to-end campaign management Optimization of search advertising campaigns takes place.

  • Engaging new and existing audiences whilst achieving business goals helps in building effective strategies across social media platforms (Facebook, Twitter, Instagram, and LinkedIn).

The Student Edge:

  • Content provider for over fourteen hundred prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
  • Stay Current: The updated Curriculum is to include industry developments every six months.
  • After you finish the course you get a lifetime right to use the course content.

Term-1: Modules are

  • Cultivate: Revisiting Marketing Concepts & Introduction To Online Media
  • Catch: Marketing Framework For The Connected Consumer
  • Connect: Marketing To The Connected Consumer
  • Simulation: Mimic Pro

Term-2: Modules are

  • Consume: Conversations With Content
  • Close: Optimizing For Conversions
  • Continue: Building Loyal Consumers & Driving Brand Advocacy
  • Simulation: Mimic Social
The Competition With The Right Tools Gives An Edge Over And Resources To Build A Successful Career In The Digital Marketing Sector. The Program Prepares You To Take Up Various Roles Such As Follows:
  • Performance Marketing Manager
    Along With Setting Targets And Tackling Post-campaign Evaluations, Driven Commercial Performance By Achieving Campaign-specific Results Through Overall Measurement.
  • Social Media Manager
    To Achieve Business Goals, Responsibility For Designing And Implementing Social Media Strategies, As Well As Outlining Specific Objectives And Reporting On ROI.
  • Digital Marketing Manager
    You Are Required To Implement, Plan, And Monitor Digital Marketing Campaigns Across Various Digital Networks.

The Applier Requires To Have A Bachelor’s Degree In Any Discipline From Recognized University Or Equivalent Degree Recognized By AIU

Or

The Applier Requires To Have H.S.C Plus Preferably 2 Years Of Work Experience

Or

The Applier Requires To Have S.S.C Plus 3 Years Of Diploma Recognized By AICTE And Preferably 2 Years Of Work Experience

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