Highlights:
To provide a better understanding of and to drive brand advocacy, building consumer loyalty digitally is designed.
Creating digital communication and content strategies designed to help you.
Programmatic Ad Buying, Chatbot, Digital Wallets, and Marketing Automation are recognized using emerging trends and technologies.
Tools like Facebook, Instagram, Google AdWords, Google Analytics, Advertising, YouTube and Video Marketing, ORM & CRM tools, etc.
For hands-on learning, the implementation of digital campaigns in a simulated environment is necessary.
- Organizational Design to create customer impact and scalable execution this is what this one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategies.
Digital business concepts in the digital framework effectively transform applied on marketing.
- Conceptualize across touchpoints and create digital strategies– Search, Social, Display, Mobile, and videos.
Empowers you to think tactically and not just strategically.
- Understanding consumers through a digital lens familiarizes you with the changing digital landscape.
Outcomes:
Omnichannel marketing with CRM and email tools help in building strategies for integration.
Use analytic tools to Leverage 1st and 3rd party data and to meet marketing and business goals.
Buying methods like programmatic ad buying, real-time bidding, etc have been implemented as new media.
Create marketing strategies, which include defining goals, evaluating plans to achieve business goals, analyzing, planning, developing, and implementing.
Effectively devise content strategies across all digital channels.
With a special focus on Google AdWords for end-to-end campaign management Optimization of search advertising campaigns takes place.
- Engaging new and existing audiences whilst achieving business goals helps in building effective strategies across social media platforms (Facebook, Twitter, Instagram, and LinkedIn).
The Student Edge:
- Content provider for over fourteen hundred prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
- Stay Current: The updated Curriculum is to include industry developments every six months.
After you finish the course you get a lifetime right to use the course content.
Term-1: Modules are
- Cultivate: Revisiting Marketing Concepts & Introduction To Online Media
- Catch: Marketing Framework For The Connected Consumer
- Connect: Marketing To The Connected Consumer
- Simulation: Mimic Pro
Term-2: Modules are
- Consume: Conversations With Content
- Close: Optimizing For Conversions
- Continue: Building Loyal Consumers & Driving Brand Advocacy
- Simulation: Mimic Social
The Competition With The Right Tools Gives An Edge Over And Resources To Build A Successful Career In The Digital Marketing Sector. The Program Prepares You To Take Up Various Roles Such As Follows:
- Performance Marketing Manager
Along With Setting Targets And Tackling Post-campaign Evaluations, Driven Commercial Performance By Achieving Campaign-specific Results Through Overall Measurement. - Social Media Manager
To Achieve Business Goals, Responsibility For Designing And Implementing Social Media Strategies, As Well As Outlining Specific Objectives And Reporting On ROI. - Digital Marketing Manager
You Are Required To Implement, Plan, And Monitor Digital Marketing Campaigns Across Various Digital Networks.
The Applier Requires To Have A Bachelor’s Degree In Any Discipline From Recognized University Or Equivalent Degree Recognized By AIU
Or
The Applier Requires To Have H.S.C Plus Preferably 2 Years Of Work Experience
Or
The Applier Requires To Have S.S.C Plus 3 Years Of Diploma Recognized By AICTE And Preferably 2 Years Of Work Experience
